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Our manifesto



The Italian Dream Apparel is a streetwear brand founded in 2020 by UFC athlete Marvin Vettori.

It’s a brand that has its roots in combat sports but is aimed at those who are a fighter in life: no matter what your dream is, anyone can pursue feats, aspirations and achieve their goals.

These daily feats are enclosed in our graphics that want to be worn by those who embody this philosophy of life and want to join this type of thinking.

The Italian Dream Apparel is a brand, but also a lifestyle, that of those who do not face adversity passively but attack them, that of those who, even if they stumble, always find the strength to get up. 

The Italian Dream spreads from the streets to octagons and rings all over the world to pursue a dream: your own.